[INFOGRAPHIC] The Evolution of Social Business Via Social Media Today
Sometimes it’s important to track your social media activities. So I created “My personal Social Life Flow (Ed. 2012)” in order to understand how I’m sharing among social media.
It contains my social media accounts and the broadcasting flow. Some connection are automatic ones and the sharing is unfiltered.
For LinkedIN I decided to filter content to share using the hashtag #in.
I use Publish Sync to manage sharing from Twitter to Google+ and from Facebook to Google+ in order to target message to right channel.
Bob Gardfield interviewed Mona Self, who mobilized Egyptians througjh twitter. In the interview, Mona talks about the relevance of twitting as a “person” in order to engage twitter users. At the end of article, Bob Gardfield summarizes an important lesson for marketers:
So many marketers and other institutions believe that social media is just one maddeningly inefficient channel for selling their goods, services, politics or whatever. They see only the word “media” and ignore the word “social.” You cannot understand these technologies, much less exploit them, if you do not first understand and internalize the idea that they are not about messaging; they are about relationships. Until you have established one, nobody much cares what you say.
I want to quote and underline Bob Gardfield as a completition of what I’ve written before and this is why I think that social media can’t be a traditional marketing communication channel for business. The human factor (H-Factor) is the relavant one and successfull. Conversation is p2p (person-to-person) and not Business-to-persons.
Yes, it is: your team member will be essential in your organization if he/she is able to build relationships.
Mentre i merketer non capiscono nulla si Social Media
La TV resta il medium globale preferito dalla popolazione …